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Privacy policy regarding the use of Google Analytics

This site uses Google Analytics, an online analysis service provided by Google Inc. ("Google"). Google Analytics uses so-called "cookies", small files of text that are stored locally on your computer and which allow the analysis on how you use the site. The information on your use of the site that is generated by the cookie is usually transmitted to a server run by Google, which is located in the USA, and stored there.

In the case of this site's activation of IP-anonymising, your IP-address, if located within the European Union or third counties that joined the accord, will be shortened accordingly before being transmitted. Only in exceptional cases will the full IP-address be transmitted first to Google in the USA, and then shortened there. Google itself will, on behalf of the site operator, use the information provided to analyse your usage of the site, create reports on the activities encountered on the site and provide further services to the site operator in order to provide additional services to the website operator in the context of website and internet usage.

The IP-address that is generated by your browser and forwarded to Google Analytics will not be linked to any other data stored with Google. You may block the use of cookies by changing the settings of your browser software; please be aware, however, that you might then not be able to fully access all the functions that the site offers. You can also prevent the gathering and transmitting of the data (including your IP-address) to Google through the cookie, as well as the processing of this data, by downloading and installing a browser plugin which you can find at:
tools.google.com/dlpage/gaoptout.

Further information on terms and conditions as well as privacy policies can be found at: www.google.com/analytics/terms/de.html or www.google.com/intl/de/analytics/privacyoverview.html. Please note that Google Analytics on this site has been amended by the code "gat._anonymizelp()", in order to ensure an anonymized storage of IP-addresses (IP-masking).

This website also uses the Google Conversion Tracking. Google Adwords places a cookie on your computer if you came to our website via a Google advertisement. These cookies persist for only 30 days and do not serve for personal identification. If the user visits certain pages of the Adwords-customer and the cookie has not yet expired, Google and the customer can detect that the user clicked on the ad and was forwarded to this site. Every Adwords-customer gets a different cookie. Cookies can therefore not be tracked via the websites of Adwords-customers. Information gathered by means of the conversion cookies serve for creating conversion statistics for Adwords-customers who decided to use conversion tracking. Adwords-customers are informed about the total number of users that clicked on the ad and were forwarded to a site with a conversion tracking tag. However, they do not get any information that could identify the user. If you do not want to participate in the tracking you can refuse the use of cookies by selecting the appropriate settings on your browser. You can also deactivate cookies for conversion tracking by setting your browser so that cookies of the www.googleadservices.com domain are blocked. Google’s data privacy on conversion tracking see can be found here. [http://www.google.com/intl/en-GB/policies/privacy/]

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